Bluemercury to Open First Baltimore-Area Store at Cross Keys

Bluemercury, a popular national luxury beauty retailer, has signed a lease for just over 2,000 square feet of retail space at The Village of Cross Keys.  Bluemercury’s first ever Baltimore location will be in the premier end-cap space adjacent to the main entrance to the Village Shops and will serve as a new retail draw for the east side of Village Square.  The store is expected to open in late summer or early fall 2024.

With 176 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty experiences. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated  and premium  product assortment across a range of categories.  Bluemercury  helps people discover their  unique  self  by shining a light on  what  makes  them wonderfully distinctive. As Bluemercury  continues to evolve, it remains  committed to its original intent to serve people and embrace its  purpose to be the ultimate specialist in the beauty of every individual.

“Bluemercury is excited to announce the latest milestone in our growth strategy with the opening of Cross Keys. This expansion marks another step forward in our desire to become the leading luxury beauty retail destination in this community and beyond,” said Jenna Goldberg, head of stores, omnichannel, and strategy for Bluemercury.

Bluemercury positions its stores in coveted neighborhoods convenient to its customer base that are seeking high performance products and a self-care escape.  The cross category product range is a thoughtfully curated mix of proprietary, legacy, niche, and must have brands along with professional grade offerings that are typically sold only in dermatologist offices.

“When we engaged the KLNB team led by Jenn Price to handle the retail leasing at Cross Keys, Bluemercury was a brand we all agreed would be a terrific fit for the property,” said Arsh Mirmiran, the partner at Caves Valley Partners leading the development of Cross Keys.  “Bluemercury’s focus on high-end brands and high-touch customer service will appeal strongly to the Cross Keys customer.  We are excited Cross Keys was selected as their first Baltimore location, and we are confident their presence will accelerate our strategy of creating a unique mix of upscale stores, services, and food offerings that will return Cross Keys to its status as Baltimore’s premier shopping and dining destination for years to come.”